People ask us all the time how two brothers ended up in the insulation business. It's not exactly the kind of career you dream about as a kid. Nobody grows up saying, "When I get older, I want to crawl around in attics and blow cellulose." But sometimes the best businesses come from noticing something that isn't working and deciding to fix it.
That's essentially our story.
Growing Up in Oklahoma
We're Keyton and Nicholas Bohannan, and we grew up right here in Oklahoma. This is our home. We know what Oklahoma summers feel like — the kind of heat that hits you like a wall the second you step outside, and the way it follows you indoors if your house isn't built right. We know what Oklahoma winters feel like too — those ice storms that knock out power, the north wind that finds every gap in your walls, the way your furnace just never seems to stop running.
Growing up, we lived in the kind of house that a lot of Oklahomans live in. It was older, a little drafty, and the energy bills were always higher than they should have been. We didn't know anything about R-values or air sealing back then. We just knew that some rooms were always too hot, some rooms were always too cold, and Mom wasn't thrilled about the electric bill every August.
How We Got Into Insulation
Neither of us set out to be insulation contractors. We got into the trade through work experience, and what we discovered was eye-opening. Most homes in the OKC metro are seriously under-insulated. We're not talking about a little bit short — we're talking about homes with R-11 in the attic when they need R-38 or higher. Homes with completely hollow walls. Homes where the previous insulation job was so poorly done that it was barely making a difference.
What frustrated us most was the experience homeowners were having with the insulation companies that were already out there. We saw companies that would upsell spray foam when blown-in cellulose was perfectly adequate. Companies that would rush through a job and leave gaps everywhere. Companies that never answered their phone, showed up late, or gave quotes that seemed designed to confuse people rather than inform them.
We looked at each other and said, "We can do this better."
Why Existing Homes Only
When we started Bo's Insulation in 2017, we made a deliberate decision: we would focus exclusively on existing homes. No new construction.
There are plenty of insulation companies that chase new construction contracts. It's steady work — builders need insulation in every house they frame. But it's also a very different business. In new construction, you're often competing solely on price, working on the builder's timeline, and the homeowner never even knows your name.
We wanted something different. We wanted to work directly with the people who live in the homes. We wanted to look a homeowner in the eye, tell them exactly what their house needs, give them an honest price, and then do the work right. And we wanted to see the difference it makes in their lives — the lower bills, the comfortable rooms, the look on someone's face when they realize their upstairs bedroom is actually livable in July for the first time.
Existing homes are also where the need is greatest. Oklahoma City has a huge stock of homes built in the 1950s, 1960s, and 1970s that were never insulated properly by modern standards. Many of them have had zero insulation work done since they were built. These families are spending hundreds of dollars more than they need to every year on energy, and most of them don't even realize that an insulation upgrade could change that.
That's the problem we set out to solve, and it's the problem we're still solving every day.
The 20% Commitment
This is the part of our story that people are most curious about. Twenty percent of the proceeds from every single project we do goes to a local nonprofit. Not some projects. Every project. Not when we feel like it. Every time.
People ask, "Why 20%? That's a lot." And it is. It's a meaningful number. We chose it because we wanted our charitable giving to actually matter — both to the organizations we support and to us. If it were 2% or 5%, it would be easy to not think about it. At 20%, we feel it. It's built into every estimate we write, every job we take, every decision we make about the business. It keeps us grounded.
The reason behind it is simple: we believe that a business should make its community better, not just take from it. Oklahoma City has given us everything — our home, our customers, our livelihood. Giving back isn't an afterthought for us. It's part of why we get up in the morning.
We work with local nonprofits across the OKC area. The organizations change and rotate, but the commitment is constant. When you hire Bo's Insulation, a full fifth of what you pay us goes directly to someone in this community who needs help. We think that's something worth building a business around.
What Drives Us Today
Eight years in, we still show up for every estimate ourselves. We still answer our own phone. We still crawl into attics that are 140 degrees in July because that's what it takes to do the job right. We haven't gotten too big for any of that, and honestly, we don't want to.
What drives us is pretty simple:
- Doing honest work. When we tell a homeowner their house needs insulation, it's because it does. When we tell them it doesn't, we mean that too — even though it costs us the job. We'd rather lose a sale than lose our integrity.
- Making a real difference. When a customer calls us back three months later to say their energy bill dropped by 35%, that's worth more to us than any amount of money. We're literally making people's homes more comfortable, more efficient, and more valuable.
- Giving back. Every project we complete means another donation to a local nonprofit. That gives our work a purpose that goes beyond insulation.
- Building something we're proud of. 89+ five-star reviews with a perfect 5.0 rating doesn't happen by accident. It happens because we care about every single job, every single customer, every single detail.
This Is Just the Beginning
We're proud of what we've built, but we're not done. There are thousands of homes across the OKC metro that need better insulation. Thousands of families paying more than they should for energy. Thousands of opportunities to make Oklahoma City a little more comfortable, a little more energy-efficient, and a little better for everyone.
If your home needs insulation work, we'd love to help. And if it doesn't, we'll tell you that too. Either way, give us a call at (405) 437-0146. You'll get one of us — not a call center, not a sales rep. Just two brothers from Oklahoma who care about doing right by their neighbors.
Thanks for reading our story. We hope we get the chance to help with yours.
— Keyton and Nicholas Bohannan, Bo's Insulation